Election season is upon us - let's make the most of it, shall we?

Election season is upon us, and with that comes the onslaught of debates, partisanship, misinformation and too much content being thrown at us daily.

During this period, it’s hard to discern what’s true from what’s not, what’s real or not, and what’s a pressing issue versus something being blown out of proportion for views and clicks’ sake.

A lot is going on, so when I say this, I am not trying to add more to your agenda. But I wouldn’t be doing my job if I didn’t remind you that the election period is a unique opportunity for community organizations to engage people, more specifically, youth.

Because, as much as there’s misinformation and petty politics, people are talking about real, hard-hitting issues. Even though we have a hard time telling apart what’s true from what’s not, there are so many people on the ground, mobilizing, organizing, and trying to do as much as they can for their neighbours and community.

I love election season. I remember how excited I was for the first election I got to vote in after I turned 18.

There is a big misconception that youth don’t care – that they are apathetic.

Well, I am here to tell you the opposite is true – young people do care. They care a lot. Especially during election season.

The challenge for you now as an organization is a find a way to attract, engage and create spaces and dialogues to listen to youth and what they have to say.  

Easy peasy? Right? I wish. Often, organizations overlook the importance of engaging youth at a time when they want to participate. Youth want to discuss the most pressing issues of the election, and they want their voices to be heard by both your organization and the candidates who want to represent them. They are ready to talk, but they don’t know where to go or who to turn to, to share their ideas or opinions.

Your organization can become the platform where they feel comfortable sharing their thoughts and concerns.

How can your organization be that platform?

If you play your cards right, so to speak, you can be a facilitator who bridges the gap between youth in your community and those running to be in power. Not only will that elevate youth and their voice, but it will also boost your organization, your credibility, and bring your most pressing issues to the forefront of political discussions.

Here are a few ideas of what that can look like:

• Organize a community conversation night and invite the candidates running for representative in your riding. Make it a priority to market the event to youth.

• Host a focus group on a specific topic and share the findings with the candidates in your riding.

• Engage with your committees and ask them to identify the upcoming issues your community may face.

Be the facilitator, be the driver of these dialogues on issues that matter most to you.

Young people are looking for these opportunities and spaces to engage with politicians and your organization – so create the space for them.

Organizations doing the most this election (in the best way)

Interested in seeing what’s happening on the ground? Here are some non-partisan organizations doing everything they can to keep young people engaged throughout the year, but especially this election season!

A special shoutout to all the political parties, primarily their staff and volunteers, no matter what party you’re with – I applaud your hard work and tremendous efforts.

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Interested in learning more about how I can help your non-profit engage with youth? Check out my services below!

Question For You!

On that note, I wish you a very happy election season!

Don’t forget to go vote!

If you’re interested in learning more about youth engagement and how it can fit into your organization, don’t hesitate to contact me here.

And if you have any ideas or topics you’d like me to cover, reply to this email!

Have a great rest of your week!

Sarah Barbosa